RunItself

Automation and AI for repeatable work in your company

Build systems that run your business without you.

Let's build one system that connects your data, rules and tools. Your team knows what happens next. And you only make the key decisions.

Decisions about money, risk and customers always stay on your side.

Book a 30-minute conversation See LetterOperators ↓
Maciej Marek
Maciej Marek Builder and Operator | 1x Exit

Sound familiar?

The company still waits for you.

  • Repeatable work lives in email, spreadsheets and a few tools.
  • Someone keeps copying, checking, chasing and fixing the same things.
  • A customer case stalls because it sits with one busy person.
  • Delays, mistakes and manual work already have a real cost.

My manifesto

Stop AI slop.

Adding automation and AI to a broken process only speeds up the mess. First I fix the data, rules and exceptions, then I build the system.

ChaosContextAction
SpongeBob in a burning room
Chaos + AI
Calm SpongeBob
An organized system supercharged with AI

Case study · LetterOperators

Over 250,000 emails a week. Two founders. Four hours of work a week.

250K+emails a week
20newsletters in operation
2 founders4 hours of work a week
02.2026company sold with the system

We did not start with AI agents. At first more than a dozen copywriters wrote the newsletters. Then we moved through custom GPTs and an automated workflow. In the end we built a complete operations platform with Claude based agents.

The platform gathered news from managed sources, scored relevance for each client, wrote in the client's voice and prepared the send for Beehiiv. A human read the final draft and clicked approve.

That is what a company that stopped waiting for its owners looked like. We built a cloud platform the new owner's team can run from anywhere. In February 2026 we sold the company together with the system.

One context · many subsystems

A self-running company is a system, not a pile of separate automations.

Each module uses the same company context and leaves a usable history.

  1. 01

    Set the context

    Data, definitions, rules, history and exceptions become a shared operating base.

  2. 02

    Connect the work

    Email, sheets, CRM, documents and apps hand over the data the next step needs.

  3. 03

    Keep human gates

    The system prepares the context. A person decides where money, risk or a customer is involved.

  4. 04

    Act and record

    After approval the work moves on. The system records what it did and why.

Inputs

EmailSheetsCRMDocumentsApps

Shared company context

Data, definitions, rules, history and exceptions in one place.

Agents and subsystems

Sales AgentQualifies leads and prepares offers.
Customer Support AgentAnswers from company knowledge and escalates hard cases.
Content AgentWrites in the company voice from real data.
CyberSec AgentWatches access and raises the alarm on unusual events.
Finance AgentChecks invoices and costs against your rules.
Chief of Sales SystemTies the whole sales process into one picture.

Human gate

You approve when money, risk or a customer is involved.

Outcome

The work moves on. The system records what it did and why.

Other builds

Different problems. The same principle.

Health app showing sleep and alertness data on a phone with a wearable band

Sleep App

Combines sleep and fatigue data into one picture and suggests decisions about training and recovery.

Travel offer system showing trip costs, scenarios and margin

Travel Offer OS

Brings trip data, costs and margin into one place and prepares the offer for the team and the customer.

TikTokFlow interface with demo data label

TikTokFlow

Analyses a TikTok Ads account and proposes changes that help lift the channel's ROI. It learns from past results.

Listings view in the Constellation Operations Hub. SKU list and content approval panel. Demo data.

Ecommerce OS

An operations hub for brands selling on Amazon. Listings, competitor research and market research run in one system that works in the background.

Conversation · Workshop · Build

The path is simple.

  1. A 30-minute conversation free

    We talk about your business problems. We check where the company loses the most time and whether you need a partner to build the system with you.

    Book a 30-minute conversation

  2. A 90-minute workshop and report free, by invitation

    We map the operation, decisions and exceptions. You get a report with the recommended first stage. I invite companies to the workshop only when I see a real path to a working implementation.

  3. Building the system scope and price in the report

    A written scope, test cases, rollout, training and documentation. The system stays with you.

    A first system usually costs from 4900 to 15000 PLN. You get the exact scope and price in the report after the workshop.

I run at most two active implementations at a time. That is why I take the first conversation seriously on both sides.

Book the first conversation

Maciej Marek · operator and builder

I understand processes because I owned them from the inside for years.

Maciej Marek

For six years I worked in finance and procurement at Akamai, GEP and HP. I reconciled invoices, ran supplier contracts and system rollouts. I saw from the inside where companies really lose time and money.

Then I built marketing automation for online stores. The systems took over campaigns and sends that teams had been doing by hand.

With Richard I co-built LetterOperators. I ran the operation and the system. We went from more than a dozen copywriters to a platform run by two people. In February 2026 we sold the company.

Today I do the same for other companies. I straighten out the operation, build the system, train the team and hand over the documentation. Decisions about money, risk and customers stay on your side.

Before the conversation

Common questions.

A 30-minute conversation

Need a technology partner?

Instead of an agency and yet another tool you get a partner who knows operations from the inside and takes responsibility for a working system. If both sides see the point, we book the workshop and you get a report with a plan for your first system.

Book a 30-minute conversation